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08/2005 |
Driving Consumer Acceptance Of Mobile Marketing: A Theoretical Framework And Empirical Study |
Hans H. Bauer, Tina Reichardt, Stuart J. Barnes, Marcus M. Neumann |
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08/2005 |
The Impact Of Internet User Shopping Patterns And Demographics On Consumer Mobile Buying Behaviour |
Enrique Bigne, Carla Ruiz, Silvia Sanz |
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08/2005 |
Adoption And Usage Of M-Commerce: A Cross-Cultural Comparison Of Hong Kong And The United Kingdom |
Patricia Harris, Ruth Rettie, Cheung Chak Kwan |
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08/2005 |
Exploring The Moment Of Consumption Using Cell Phones |
Satoshi Hosoe |
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08/2005 |
Automated Mobile Alerting Services - Towards A Level Playing Field In The Financial Community |
Jan Muntermann |
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08/2005 |
Mobile Business - Comprehensive Marketing Strategies Or Merely It Expenses? A Case Study Of The Us Airline Industry |
Notis Pagiavlas , Marzel Stratmann , Peter Marburger , Seth Young |
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05/2005 |
Web-Based Shopping: Consumers’ Attitudes Towards Online Shopping In New Zealand |
Gurvinder S Shergill, Zhaobin Chen |
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05/2005 |
Evaluation Of Online Personalization Systems: A Survey Of Evaluation Schemes And A Knowledge-Based Approach |
Yinghui Yang, Balaji Padmanabhan |
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05/2005 |
A Conjoint Analysis Of Online Consumer Satisfaction |
L. Christian Schaupp, France Bélanger |
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05/2005 |
Internet Technology: The Strategic Imperative |
Charles H. Apigian, Bhanu S. Ragu-Nathan, T.S. Ragu-Nathan, Anand Kunnathur |
