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02/2021 |
THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES |
Kai-Chieh Chia, Chih-Chen Hsu, Liang-Tay Lin, Hsin Hao Tseng |
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02/2021 |
COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS’ DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT |
Vaibhav S. Diwanji, Juliann Cortese |
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02/2021 |
BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN |
Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman |
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02/2021 |
STAY HOME AND SHOP TOGETHER |
Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani |
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02/2021 |
THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING |
Chia-Lun Lo, Hsiao-Ting Tseng |
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05/2021 |
EFFECTS OF INSTITUTIONS ON ENTREPRENEURS’ TRUST AND ENGAGEMENT IN CROWDFUNDING |
Melek Demiray, Sebnem Burnaz, Dahui Li |
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05/2021 |
CAN MONEY BUY CONTINUOUS USE? AN EXPLORATION WITH TAXI-HAILING APPS |
Haiqing Bai, Bo Xu, Wei Zhang* |
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05/2021 |
DEVELOPING A VALUE ASSESSMENT FRAMEWORK OF HABITUAL SOCIAL MEDIA USE: A GROUNDED THEORY APPROACH |
Tao (Eric) Hu, Xin (Robert) Luo*, Hua Dai, Xihui Zhang |
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05/2021 |
ADVERTISING OR BROKERAGE MODEL FOR SOCIAL PLATFORMS WITH A COMMERCE FEATURE |
Guofang Nan, Chenyu Chu, Zhiyong Li*, Minqiang Li |
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08/2021 |
WHAT DRIVES USER ENGAGEMENT BEHAVIOR IN A CORPORATE SNS ACCOUNT: THE ROLE OF INSTAGRAM FEATURES |
Jengchung Victor Chen, Trang Nguyen*, Jirapa Jaroenwattananon |
