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Format: March, 2024
Published Datesort descending Title Author
02/2021 THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES Kai-Chieh Chia, Chih-Chen Hsu, Liang-Tay Lin, Hsin Hao Tseng
02/2021 COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS’ DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT Vaibhav S. Diwanji, Juliann Cortese
02/2021 BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman
02/2021 STAY HOME AND SHOP TOGETHER Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani
02/2021 THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING Chia-Lun Lo, Hsiao-Ting Tseng
05/2021 EFFECTS OF INSTITUTIONS ON ENTREPRENEURS’ TRUST AND ENGAGEMENT IN CROWDFUNDING Melek Demiray, Sebnem Burnaz, Dahui Li
05/2021 CAN MONEY BUY CONTINUOUS USE? AN EXPLORATION WITH TAXI-HAILING APPS Haiqing Bai, Bo Xu, Wei Zhang*
05/2021 DEVELOPING A VALUE ASSESSMENT FRAMEWORK OF HABITUAL SOCIAL MEDIA USE: A GROUNDED THEORY APPROACH Tao (Eric) Hu, Xin (Robert) Luo*, Hua Dai, Xihui Zhang
05/2021 ADVERTISING OR BROKERAGE MODEL FOR SOCIAL PLATFORMS WITH A COMMERCE FEATURE Guofang Nan, Chenyu Chu, Zhiyong Li*, Minqiang Li
08/2021 WHAT DRIVES USER ENGAGEMENT BEHAVIOR IN A CORPORATE SNS ACCOUNT: THE ROLE OF INSTAGRAM FEATURES Jengchung Victor Chen, Trang Nguyen*, Jirapa Jaroenwattananon

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