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02/2017 |
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses |
Jesús Martínez-Navarro, Enrique Bigné |
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05/2017 |
Social Networks: Usage Intensity and Effects on Personalized Advertising |
Bernd W. Wirtz, Vincent Göttel, Peter Daiser |
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05/2017 |
The Role of Regulatory Fit in Virtual Brand Communities |
Yonggui Wang , Shuang Ma, Dahui Li |
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05/2017 |
From Offline Healthcare to Online Health Services: The Role of Offline Healthcare Satisfaction and Habits |
Xiaofei Zhang, Xitong Guo, Kee-hung Lai, Chunxiao Yin, Fanbo Meng |
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05/2017 |
The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance |
Chao-Min Chiu , Hsin-Yi Huang , Yi-Chin Weng, Chieh-Fan Chen |
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05/2017 |
Platform Licensing for Electronic Commerce Ecosystems |
Xiaohui Xu |
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08/2017 |
Online Auction Segmentation and Effective Selling Strategy: Trust and Information Asymmetry Perspectives |
Yanbin Tu, Y. Alex Tung, Paulo Goes |
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08/2017 |
Mixing Business and Pleasure: Empirical Implications for Trust in Mobile Banking |
Rodrigo Fernandes Malaquias, Yujong Hwang |
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08/2017 |
Understanding The Impact of Social Commerce Website Technical Features on Repurchase Intention: A Chinese Guanxi Perspective |
Jiabao Lin, Yanmei Yan, Shengjun Chen, Xin Luo |
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08/2017 |
Social Embeddedness and Customer - Generated Content: The Moderation Effect of Employee Participation |
Guoxin Li, Xue Yang, Wei Xu, Yingqiu Zhu |
