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02/2021 |
The Identification of Ideal Social Media Influencers: Integrating The Social Capital, Social Exchange, and Social Learning Theories |
Kai-Chieh Chia, Chih-Chen Hsu, Liang-Tay Lin, Hsin Hao Tseng |
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02/2021 |
Comparing the Impact of Presentation Format of Consumer Generated Reviews on Shoppers’ Decisions in Online Social Commerce Environment |
Vaibhav S. Diwanji, Juliann Cortese |
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02/2021 |
Brand Value Co-Creation in The Social Commerce Era: Empirical Evidence from Iran |
Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman |
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02/2021 |
Stay Home and Shop Together |
Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani |
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02/2021 |
The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping |
Chia-Lun Lo, Hsiao-Ting Tseng |
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05/2021 |
Effects of Institutions on Entrepreneurs’ Trust and Engagement in Crowdfunding |
Melek Demiray, Sebnem Burnaz, Dahui Li |
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05/2021 |
Can Money Buy Continuous Use? An Exploration with Taxi-Hailing Apps |
Haiqing Bai, Bo Xu, Wei Zhang |
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05/2021 |
Developing A Value Assessment Framework of Habitual Social Media Use: A Grounded Theory Approach |
Tao (Eric) Hu, Xin (Robert) Luo*, Hua Dai, Xihui Zhang |
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05/2021 |
Advertising or Brokerage Model for Social Platforms with A Commerce Feature |
Guofang Nan, Chenyu Chu, Zhiyong Li*, Minqiang Li |
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08/2021 |
What Drives User Engagement Behavior in A Corporate SNS Account: The Role of Instagram Features |
Jengchung Victor Chen, Trang Nguyen, Jirapa Jaroenwattananon |
