Author: 

Yong Tan

Abstract: 

The extensive use of mobile devices is affecting many aspects of our life, ranging from healthcare to transportation. Mobile devices connected through wireless networks offer users rich, interactive, continuous and ambient experiences. This has created the foundation for mobile commerce to flourish. In 2010 mobile channels accounted for only 3% of global electronic commerce transactions, but by the end of 2015 the market share has increased to 40%. Mobile platforms play a central role in this new paradigm of commerce. Unlike traditional online and other offline platforms, mobile platforms possess unique characteristics, for example, they allow firms to gather location-based information which has facilitated some innovative business models, such as mobile transportation network.

Published Date: 

November, 2017

Full File: