Current Issue: January 2022
Volume23,
Number1
Guest edited by
- Valence And Attribute Repetition In Negative Sets Of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker,
- The Dark Age Of Advertising: An Examination Of Perceptual Factors Affecting Advertising Avoidance In The Context Of Mobile Youtube Stephen Pragasam Singaraju, Justin Leslie Rose, Luis Alfredo Arango-Soler, Clare D’Souza, Seyed Mohammad Sadegh Khaksar, Anne Renée Brouwer,
- An Elaboration Likelihood Model Of Facebook Advertising Effectiveness: Self-Monitoring As A Moderator Yu-Ping Chiu,
- Influences Of Innovation Attributes On Value Perceptions And Usage Intentions Of Mobile Payment Edward Shih-Tse Wang,
Guest edited by
- Dr. Xusen Cheng, Renmin University of China, China (email: xusen.cheng@ruc.edu.cn)
- Dr. Jian Mou, Pusan National University, South Korea (email: jian.mou@pusan.ac.kr)
- Dr. Jason Cohen, University of the Witwatersrand, Johannesburg (email: jason.cohen@wits.ac.za)
Social Sciences Citation Index (SSCI) 2020 Impact Factor: 2.861
