The desire for luxury goods, such as boutique bags, is increasing, partly because of key opinion leaders on social media. However, the high price of these products poses a barrier to purchase. Although the subscription business model improves access to boutique bags for many people, whether consumers accept such a model is unclear. Therefore, we adopted and extended the scope of the unified theory of acceptable use of technology framework to understand which factors drive acceptance of subscription-based services. We replaced performance expectancy with perceived benefit, which comprises seven components, and we replaced effort expectancy with perceived risk, which covers psychological, social, and financial risks. Through survey data collected from 196 consumers who have experience with boutique bags, we discovered that although perceived benefit and social influence encourage use, perceived risks hinder subscription intention. Furthermore, with fsQCA, we identified the configurations of forming high subscription intention and low subscription intention.