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11/2023 |
Implementing Stochastic Products Selling in Mobile Games: Is Gacha Just Gambling? |
Jianqing Wu, Deepti Singh |
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11/2023 |
Effects of Early Participation in Lotteries on Subsequent Investment Behaviors in Crowdfunding: An Engagement Theory |
Shuang (Sara) Ma, Daniel P. Hampson, Dahui Li, Yonggui Wang, Xia Li |
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08/2023 |
Online Free Product Sampling: The Reciprocity and Diagnosticity Effects |
Hairong Shi, Shun Cai, Xin (Robert) Luo |
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08/2023 |
You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection |
Shuqing Chen, Xitong Guo, Tianshi Wu, Kee-hung Lai |
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08/2023 |
Online Service Sentiments in Transformative Society: A Cross-cultural Analysis |
Yun Wan, Makoto Nakayama, Jeffrey G. Blodgett, Jin Qin |
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08/2023 |
Exploring User Intent to Imitate toward Social Avatars Node Based on Social Network Theory |
Mengmeng Song, Xinyu Xing, Yucong Duan, Jian Mou |
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05/2023 |
Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities |
Chuan Luo, Han Li, Xin (Robert) Luo, Xiaocong Cui |
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05/2023 |
Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion |
Samira Farivar, Fang Wang, Yufei Yuan |
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05/2023 |
Pre-purchase and Post-purchase Sales Promotions on E-commerce Platforms: The Effects of Promotional Benefits on Customer-based Brand Equity |
Ting Zhu, Yaobin Lu, Bin Wang, Lijuan Zhao |
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05/2023 |
What Makes a Drug Review Helpful? The Role of Patients’ Health Condition and Medical Experience Signals |
Long Xia |
