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02/2021 |
BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN |
Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman |
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02/2021 |
STAY HOME AND SHOP TOGETHER |
Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani |
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02/2021 |
THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING |
Chia-Lun Lo, Hsiao-Ting Tseng |
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11/2020 |
Should A Sharing Platform Invest in Self-Fulfillment Products? |
Ling Ding, Xiuwu Liao, Juan Feng |
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11/2020 |
CUSTOMER LOYALTY IN THE ONLINE CONTEXT: UNDERSTANDING TRUST IN DIFFERENT PARTIES |
Celso Augusto de Matos, Marcelo Curth, Alexandre dos Santos Garcia |
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11/2020 |
WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS |
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling |
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11/2020 |
MOTHERS’ CONTINUANCE USAGE INTENTION OF A PREGNANCY AND PARENTING COMMUNITY E-COMMERCE PLATFORM: PLATFORM GRATIFICATIONS AND MOTHER CHARACTERISTICS |
Jing An, Michael D. Myers, Xueping Yang |
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08/2020 |
WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
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08/2020 |
WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
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08/2020 |
DETECTING SOCIAL COMMERCE: AN EMPIRICAL ANALYSIS ON YELP |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
