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05/2008 |
Trends In Searching For Commerce Related Information On Web Search Engines |
Amanda Spink, Bernard J. Jansen |
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05/2008 |
U.S. Hispanic Consumer E-Commerce Preferences: Expectations And Attitudes Toward Web Content |
Nitish Singh, Daniel W. Baack, Sumit K. Kundu, Christopher Hurtado |
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05/2008 |
Computerized Sales Assistants: The Application Of Computer Technology To Measure Consumer Interest – A Conceptual Framework |
Gurvinder Singh Shergill, Olaf Diegel, Abdolhossein Sarrafzadeh , Aruna Shekar |
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02/2008 |
Are Unclicked Ads Wasted? Enduring Effects Of Banner And Pop-Up Ad Exposures On Brand Memory And Attitudes |
Patrali Chatterjee |
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02/2008 |
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising |
Damon E. Campbell , Ryan T. Wright |
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02/2008 |
Semantic Associations For Contextual Advertising |
Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras |
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02/2008 |
Ad Delivery With Budgeted Advertisers: A Comprehensive Lp Approach |
Zoë Abrams, S. Sathiya Keerthi , Ofer Mendelevitch, John A. Tomlin |
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02/2008 |
Pricing Paid Placements On Search Engines |
Ravi Sen, James D. Hess, Subhajyoti Bandyopadhyay, Jeevan Jaisingh |
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11/2007 |
Examination Of Infomediary Roles In B2C E-Commerce |
Prashant C. Palvia, Fergle D’Aubeterre |
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11/2007 |
Cultural Adaptation In Cross Border E-Commerce: A Study Of German Companies |
Rudolf R. Sinkovics, Mo Yamin, Matthias Hossinger |
