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Published Date |
Title | Author |
|---|---|---|
| 05/2024 | How Should Brand Manufacturer Cooperate with Influencer in Live Streaming E-commerce? | Li Cui, Xinzhu Li, Ke Yan, T.C.E. Cheng |
| 05/2024 | Social Referral Mechanism for Context-Aware Mobile Advertising | Lien-Fa Lin |
| 08/2024 | Off to a Good Start? Grammar and Syntax in the Opening Predict Review Helpfulness | José-Domingo Mora, Anoosha Izadi |
| 08/2024 | Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM | Jie Lin, Xueyu Liu, Shuaiyong Xiao, Haowen Lin |
| 08/2024 | From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers | Edward Shih-Tse Wang, Yu-Jou Weng, Yu-Ting Liao |