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05/2024 |
How Should Brand Manufacturer Cooperate with Influencer in Live Streaming E-commerce? |
Li Cui, Xinzhu Li, Ke Yan, T.C.E. Cheng |
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05/2024 |
Social Referral Mechanism for Context-Aware Mobile Advertising |
Lien-Fa Lin |
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08/2024 |
Off to a Good Start? Grammar and Syntax in the Opening Predict Review Helpfulness |
José-Domingo Mora, Anoosha Izadi |
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08/2024 |
Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM |
Jie Lin, Xueyu Liu, Shuaiyong Xiao, Haowen Lin |
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08/2024 |
From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers |
Edward Shih-Tse Wang, Yu-Jou Weng, Yu-Ting Liao |
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11/2024 |
Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow |
Ruchika Sharma, Pratibha Singh, Ajeet Sharma |
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11/2024 |
Understanding Shifts in Polish Consumers’ Shopping Behavior Before, During, and After the Covid-19 Pandemic |
Dorota Celinska-Janowicz, Les Dolega |
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11/2024 |
Deriving Collective Recommendation with Aspect-Based Sentiment and Social Influence |
Jyh-Hwa Liou, Ssu-Yu Chen, Yung-Ming Li , Guangming Cao |
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02/2025 |
Mapping two decades of evolution of artificial intelligence and machine learning in digital marketing and digital promotion to determine the current direction: A systematic review using bibliometrics |
Carlos Sánchez-Camacho, Begoña Miguel San-Emeterio, Rocío Carranza, Beatriz Feijoo |
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02/2025 |
Escaping the clutches of fake news? Exploring the mechanisms of online opinion climate on social media users' immunity |
Mengmeng Song, Sitian Zhu, Yucong Duan, Xinyu Xing, Jian Mou |
