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Format: December, 2023
Published Datesort ascending Title Author
11/2023 Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World? Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz, Alev Kocak Alan
11/2023 Do Online Consumers Value Corporate Social Responsibility More in Times of Uncertainty? Evidence from Online Auctions Conducted during the Onset of the Covid-19 Pandemic Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. McBrayer
11/2023 Implementing Stochastic Products Selling in Mobile Games: Is Gacha Just Gambling? Jianqing Wu, Deepti Singh
11/2023 Effects of Early Participation in Lotteries on Subsequent Investment Behaviors in Crowdfunding: An Engagement Theory Shuang (Sara) Ma, Daniel P. Hampson, Dahui Li, Yonggui Wang, Xia Li
08/2023 Online Free Product Sampling: The Reciprocity and Diagnosticity Effects Hairong Shi, Shun Cai, Xin (Robert) Luo
08/2023 You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection Shuqing Chen, Xitong Guo, Tianshi Wu, Kee-hung Lai
08/2023 Online Service Sentiments in Transformative Society: A Cross-cultural Analysis Yun Wan, Makoto Nakayama, Jeffrey G. Blodgett, Jin Qin
08/2023 Exploring User Intent to Imitate toward Social Avatars Node Based on Social Network Theory Mengmeng Song, Xinyu Xing, Yucong Duan, Jian Mou
05/2023 Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities Chuan Luo, Han Li, Xin (Robert) Luo, Xiaocong Cui
05/2023 Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion Samira Farivar, Fang Wang, Yufei Yuan