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05/2019 |
Remaining on Current Social Network Sites: An Unconscious and Conscious Perspective |
Hsin-Yi Huang, Sheng-Pao Shih |
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02/2019 |
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention |
Marc-Julian Thomas, Bernd W. Wirtz, Jan C. Weyerer |
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02/2019 |
The Effects of Discount Pricing and Bundling on The Sales of Game as a Service: An Empirical Investigation |
Hoon S. Choi , Charlie Chen |
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02/2019 |
The Influence of Social Support Networks on Health Conditions Via User Engagement: Gender As a Moderator |
Hualong Yang, Helen S Du, Le Wang, Tianshi Wu |
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02/2019 |
How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising |
Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes |
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11/2018 |
Consumers' Legitimate and Opportunistic Product Return Behaviors in Online Shopping |
Zhi Pei, Audhesh Paswan |
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11/2018 |
A Feature-Based Sentence Model for Evaluation of Similar Online Products |
Dr. Haiping Xu, Yuhan Zhang, Richard DeGroof |
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11/2018 |
E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia |
Nathalie Peña García, Irene Gil Saura, Augusto Rodríguez Orejuela |
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11/2018 |
Google Search Effect on Experience Product Sales and Users’ Motivation to Search: Empirical Evidence from The Hotel Industry |
Daying Zhao, Bin Fang, Huiying Li, Qiang Ye |
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08/2018 |
How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study |
Yu Pan, Fenghua Wang, Dan Liu, Li Gao, Yufei Yuan |
