Advanced Search

Format: June, 2024
Published Datesort descending Title Author
02/2019 How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes
05/2019 Go digital: B2C Microenterprise Channel Expansions Anna Sell, Pirkko Walden, John Jeansson, Siw Lundqvist, Leif Marcusson
05/2019 A Hybrid System for Personalized Content Recommendation Bo Kai Ye, Yu Ju (Tony) Tu, Ting Peng Liang
05/2019 Understanding Key Drivers of Mooc Satisfaction and Continuance Intention To Use Yunfan Lu, Bin Wang, Yaobin Lu
05/2019 Remaining on Current Social Network Sites: An Unconscious and Conscious Perspective Hsin-Yi Huang, Sheng-Pao Shih
08/2019 Regional Economic Status And Online Rating Behavior Dapeng Xu, Hong Hong, Qiang Ye, Di Xu
08/2019 Pay Now Or Pay Later: A Cross-Cultural Perspective on Online Payments Patrick Deufel, Jan Kemper, Malte Brettel
08/2019 Enhanced Collaborative Filtering: A Product Life Cycle Approach Hyun Sil Moon, Young U. Ryu, Jae Kyeong Kim
08/2019 Discovering Cultural Differences in Online Consumer Product Reviews Yu Wang Jinan, Zhigang Wang, Dongsong Zhang, Ru Zhang
11/2019 Social Commerce Users’ Optimal Experience: Stimuli, Response and Culture Carolina Herrando, Julio Jiménez-Martínez, María José Martín-De Hoyos