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02/2019 |
How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising |
Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes |
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05/2019 |
Go digital: B2C Microenterprise Channel Expansions |
Anna Sell, Pirkko Walden, John Jeansson, Siw Lundqvist, Leif Marcusson |
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05/2019 |
A Hybrid System for Personalized Content Recommendation |
Bo Kai Ye, Yu Ju (Tony) Tu, Ting Peng Liang |
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05/2019 |
Understanding Key Drivers of Mooc Satisfaction and Continuance Intention To Use |
Yunfan Lu, Bin Wang, Yaobin Lu |
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05/2019 |
Remaining on Current Social Network Sites: An Unconscious and Conscious Perspective |
Hsin-Yi Huang, Sheng-Pao Shih |
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08/2019 |
Regional Economic Status And Online Rating Behavior |
Dapeng Xu, Hong Hong, Qiang Ye, Di Xu |
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08/2019 |
Pay Now Or Pay Later: A Cross-Cultural Perspective on Online Payments |
Patrick Deufel, Jan Kemper, Malte Brettel |
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08/2019 |
Enhanced Collaborative Filtering: A Product Life Cycle Approach |
Hyun Sil Moon, Young U. Ryu, Jae Kyeong Kim |
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08/2019 |
Discovering Cultural Differences in Online Consumer Product Reviews |
Yu Wang Jinan, Zhigang Wang, Dongsong Zhang, Ru Zhang |
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11/2019 |
Social Commerce Users’ Optimal Experience: Stimuli, Response and Culture |
Carolina Herrando, Julio Jiménez-Martínez, María José Martín-De Hoyos |
