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05/2024 |
How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions |
Yang Sun, Shaonan Tian, Ming Zhou |
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05/2024 |
Analyzing Knowledge-sharing Activities in Open Innovation Contests Under Optimal Reward Mechanism |
Jhih-Hua Jhang-Li, Jyh-Hwa Liou |
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05/2024 |
How Should Brand Manufacturer Cooperate with Influencer in Live Streaming E-commerce? |
Li Cui, Xinzhu Li, Ke Yan, T.C.E. Cheng |
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05/2024 |
Social Referral Mechanism for Context-Aware Mobile Advertising |
Lien-Fa Lin |
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02/2024 |
Understanding Product Attributes Associated with Food Sales: Sensory Attributes for Online Versus Offline Options of a Multi-channel Retailer |
Eunsoo Choi, Haram Eom, Junghoon Moon |
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02/2024 |
Applying Justice Theory to Investigate the Effects of Consumer Complaints and Opportunistic Intention on Brand Reputation and Consumer Repurchase Behavior |
Aditya Nugroho, Wei-Tsong Wang |
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02/2024 |
A Systematic Literature Review of Value Cocreation in Online Services from The Perspective of Activity Theory |
Yuhui Meng, Ying Li, Jian Mou |
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02/2024 |
Don’t Cry for No Click-ons! Exploring The Mere Exposure Effect and Arousal Theory |
Shao-Kang Lo, Ai-Yun Hsieh |
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11/2023 |
Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World? |
Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz, Alev Kocak Alan |
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11/2023 |
Do Online Consumers Value Corporate Social Responsibility More in Times of Uncertainty? Evidence from Online Auctions Conducted during the Onset of the Covid-19 Pandemic |
Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. McBrayer |
