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08/2017 |
Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer - Brand Relationship |
Ying-Feng Kuo, Jian-Ren Hou |
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08/2017 |
An Empirical Study of Sponsor Satisfaction in Reward - Based Crowdfunding |
Haichao Zheng, Bo Xu, Tao Wang, Yun Xu |
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11/2017 |
Do Only Review Characteristics Affect Consumers’ Online Behaviors? A Study of Relationship between Reviews |
Guofang Nan, Jiaorong Yang, Runliang Dou |
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11/2017 |
Introduction to the Special Issue on Mobile Analytics and Commerce |
Yong Tan |
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11/2017 |
The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform |
Fei Wan, Fei Ren |
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11/2017 |
Mining User Movement Similarity Based on Massive GPS Trajectory Data with Temporal Effects |
Hua Yuan, Lu Feng, Yu Qian |
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11/2017 |
Does Subsidy Work? An Investigation of Post-Adoption Switching on Car-hailing Apps |
Xusen Cheng, Shixuan Fu, Guopeng Yin |
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02/2018 |
Academic Perceptions of Electronic Commerce Journals: Rankings and Regional Differences |
Yi-Cheng Ku, Chih-Chung Liu, Ting-Peng Liang |
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02/2018 |
Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand |
Shubin Yu, Liselot Hudders, Verolien Cauberghe |
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02/2018 |
Dysfunctional Customer Behavior in Cross-Border E-Commerce: A Justice-Affect-Behavior Model |
Arthur J. Lin, Eldon Y. Li, Shih-Yang Lee |
