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02/2008 |
Are Unclicked Ads Wasted? Enduring Effects Of Banner And Pop-Up Ad Exposures On Brand Memory And Attitudes |
Patrali Chatterjee |
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02/2008 |
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising |
Damon E. Campbell , Ryan T. Wright |
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02/2008 |
Semantic Associations For Contextual Advertising |
Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras |
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02/2008 |
Ad Delivery With Budgeted Advertisers: A Comprehensive Lp Approach |
Zoë Abrams, S. Sathiya Keerthi , Ofer Mendelevitch, John A. Tomlin |
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02/2008 |
Pricing Paid Placements On Search Engines |
Ravi Sen, James D. Hess, Subhajyoti Bandyopadhyay, Jeevan Jaisingh |
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11/2007 |
Examination Of Infomediary Roles In B2C E-Commerce |
Prashant C. Palvia, Fergle D’Aubeterre |
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11/2007 |
Cultural Adaptation In Cross Border E-Commerce: A Study Of German Companies |
Rudolf R. Sinkovics, Mo Yamin, Matthias Hossinger |
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11/2007 |
Risk-Reducing And Risk-Enhancing Factors Impacting Online Auction Outcomes: Empirical Evidence From eBay Auctions |
Eugene M. Bland, Gregory S. Black , Kay Lawrimore |
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08/2007 |
Price Determinants In Online Auctions: A Comparative Study Of Ebay China And Us |
Jianwei Hou |
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08/2007 |
A Framework For Understanding Mobile Telecommunications Market Innovation: A Case Of China |
Ping Gao , Jan Damsgaard |
