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Journal of Electronic Commerce Research

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Luxury products

Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand

Key Word:

Luxury products
E-commerce
Quality label
Uncertainty avoidance

Read more about Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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