Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

In-game advertising

How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising

Key Word:

In-game advertising
Congruity effects
interactivity
Fantasy games
Attitude to in-game advertising

Read more about How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com