Exploring perception of platform language on consumer decision making: A cognitive load perspective Key Word: Repurchase intentionConsumer perception of platform languageConsumer satisfactionCognitive load theoryCognitive load. Read more about Exploring perception of platform language on consumer decision making: A cognitive load perspective
How Do Expectations Shape Consumer Satisfaction? An Empirical Study on Knowledge Products Key Word: expectation-confirmation theoryOnline knowledge productsConsumer satisfaction Read more about How Do Expectations Shape Consumer Satisfaction? An Empirical Study on Knowledge Products
