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Journal of Electronic Commerce Research

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SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS’ ADVERTISEMENT CLICKS BEHAVIOR

Key Word:

Targeting
individual
Browsing behavior
Routineness
Online advertisement

Read more about SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS’ ADVERTISEMENT CLICKS BEHAVIOR

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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