MOTHERS’ CONTINUANCE USAGE INTENTION OF A PREGNANCY AND PARENTING COMMUNITY E-COMMERCE PLATFORM: PLATFORM GRATIFICATIONS AND MOTHER CHARACTERISTICS Key Word: Pregnancy and parenting community e-commerce platformIntention to continue usingUses and gratifications theory Read more about MOTHERS’ CONTINUANCE USAGE INTENTION OF A PREGNANCY AND PARENTING COMMUNITY E-COMMERCE PLATFORM: PLATFORM GRATIFICATIONS AND MOTHER CHARACTERISTICS
