THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES Key Word: Social commerceWord-of-mouthSocial capital theorySocial exchange theorySocial learning theory Read more about THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES
