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Journal of Electronic Commerce Research

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Interpersonal attraction theory

You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection

Key Word:

Online doctor-patient interaction
Interpersonal attraction theory
Personality similarity
Text mining
Econometrics techniques

Read more about You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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