Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Native Ad

The Duel Between Native Ads and Display Ads: No One Takes All

Key Word:

Native Ad
Display Ad
Schema congruity
Persuasion knowledge model
Limited capacity Model of mediated message processing

Read more about The Duel Between Native Ads and Display Ads: No One Takes All

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com