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Journal of Electronic Commerce Research

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Transaction Cost

Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory

Key Word:

Customer Services
Website Personalization
Transaction Cost
Customer Care
Perceived Usefulness of Services

Read more about Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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