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Journal of Electronic Commerce Research

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Online word-of-mouth

Moderating Effects Of Product Heterogeneity Between Online Word-Of-Mouth And Hotel Sales

Key Word:

Online word-of-mouth
Service products
Product heterogeneity
Hotel rooms
Online sales

Read more about Moderating Effects Of Product Heterogeneity Between Online Word-Of-Mouth And Hotel Sales

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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