Does Subsidy Work? An Investigation of Post-Adoption Switching on Car-hailing Apps Key Word: Switching intentionCar-hailing appsvaluePrice toleranceHabit Read more about Does Subsidy Work? An Investigation of Post-Adoption Switching on Car-hailing Apps
From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content Key Word: Online contentHybrid revenue modelSwitching intentionStatus quo bias theory Read more about From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content
