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Journal of Electronic Commerce Research

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BRAND IMAGE MANAGEMENT FOR NONPROFIT ORGANIZATIONS: EXPLORING THE RELATIONSHIPS BETWEEN WEBSITES, BRAND IMAGES AND DONATIONS

Key Word:

Internet marketing
website
Nonprofit organization
Brand image
Intention to donate

Read more about BRAND IMAGE MANAGEMENT FOR NONPROFIT ORGANIZATIONS: EXPLORING THE RELATIONSHIPS BETWEEN WEBSITES, BRAND IMAGES AND DONATIONS

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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