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Journal of Electronic Commerce Research

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Wrap effect

The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation

Key Word:

Online reviews
Valence;
Sequence
Wrap effect
Perceived usefulness
Behavioral intentions

Read more about The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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