|
11/2025 |
Reward-Oriented or Task-Oriented: How Does Information Presentation Format Influence Referral Intentions in Threshold Social Referral Programs? |
Yisu Wang, Kanliang Wang |
|
11/2025 |
The Duel Between Native Ads and Display Ads: No One Takes All |
Ai-Yun Hsieh , Shao-Kang Lo |
|
11/2025 |
Exploring the Relationship Between Silent Behavior of Online Community Members and Performance: A Trust Perception Perspective |
Xue-Liang Pei, Xiao-Hui Zheng, Fei-Fei Lin, Tung-Ju Wu |
|
11/2025 |
Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms |
Hao Chen, Shuaikang Hao |
|
11/2025 |
Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective |
Yunfeng Ji, Zhaohua Deng, Wuyou Zhang |
|
08/2025 |
Can We Trust AI? Exploring the Effect of Estimated Accuracy and the Actual Performance of Ai Systems on Human-AI Collaboration |
Zhaohua Deng, Dan Song, Richard Evans |
|
08/2025 |
Is the Combination Superior to the Single Recommendations? Comparing the Effects of AI, Influencer, and Their Combination on Consumers' Purchase Intentions |
Lin Wang, Wenting Feng, Li Wang, Qihua Liu |
|
08/2025 |
Development of AGI in E-Commerce |
Xusen Cheng, Jian Mou, Yonggui Wang, Alex Zarifis |
|
08/2025 |
A Comparative Study of Fairness in AI-Enabled and LLM-Based Recommendation Systems |
Jiaqian Zhang, Jianshan Sun, Ying Xue, Yezheng Liu |
|
08/2025 |
From Bias to Belief: A Meta-Analysis of User Trust in Chatbot Adoption and its Antecedents |
Fengyang Zhang, Yichen Li, Dongfang Sheng |
