Advanced Search

Published Date	Title	Author
02/2026	Re-evaluating the Role of Experience in Mobile Payment Perceptions	Martin Lukas Mahler
02/2026	Color Strategy in E-Commerce: Leveraging Regulatory Focus for Optimized Product Page Design	Bong-Goon Seo, Kyung-Hee Park, Do-Hyung Park
02/2026	Impact of Gamification-Driven Motivational Affordances in Green Logistics on Reusable Packaging Behavior	Mu-Chen Chen, Chia-Lin Hsu, Yi-Chen Huang
11/2025	Reward-Oriented or Task-Oriented: How Does Information Presentation Format Influence Referral Intentions in Threshold Social Referral Programs?	Yisu Wang, Kanliang Wang
11/2025	The Duel Between Native Ads and Display Ads: No One Takes All	Ai-Yun Hsieh , Shao-Kang Lo
11/2025	Exploring the Relationship Between Silent Behavior of Online Community Members and Performance: A Trust Perception Perspective	Xue-Liang Pei, Xiao-Hui Zheng, Fei-Fei Lin, Tung-Ju Wu
11/2025	Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms	Hao Chen, Shuaikang Hao
11/2025	Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective	Zihao Deng, Zhaohua Deng, Wuyou Zhang
08/2025	Can We Trust AI? Exploring the Effect of Estimated Accuracy and the Actual Performance of Ai Systems on Human-AI Collaboration	Zhaohua Deng, Dan Song, Richard Evans
08/2025	Is the Combination Superior to the Single Recommendations? Comparing the Effects of AI, Influencer, and Their Combination on Consumers' Purchase Intentions	Lin Wang, Wenting Feng, Li Wang, Qihua Liu

Pages