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05/2023 |
Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion |
Samira Farivar, Fang Wang, Yufei Yuan |
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05/2023 |
Pre-purchase and Post-purchase Sales Promotions on E-commerce Platforms: The Effects of Promotional Benefits on Customer-based Brand Equity |
Ting Zhu, Yaobin Lu, Bin Wang, Lijuan Zhao |
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05/2023 |
What Makes a Drug Review Helpful? The Role of Patients’ Health Condition and Medical Experience Signals |
Long Xia |
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02/2023 |
AI-Enabled Technology Innovation in E-Commerce |
Xusen Cheng, Jason Cohen, Jian Mou |
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02/2023 |
Optimization of Consumer Engagement with Artificial Intelligence Elements on Electronic Commerce Platforms |
Isaac Owusu Asante, Yushi Jiang, Atlab Md Hossin, Xiao Luo |
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02/2023 |
Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action |
Taewoo Roh, Byung Il Park, Shufeng (Simon) Xiao |
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02/2023 |
The Impact of Privacy Calculus and Trust on User Information Participation Behavior in AI-based Medical Consultation - The Moderating Role of Gender |
Yumei Luo, Xiaoqi Li, Qiongwei Ye |
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02/2023 |
Investigating the Effect of Artificial Intelligence on Customer Relationship Management Performance in E-commerce Enterprises |
Lei Li, Jiabao Lin, Wenyi Luo, Xin (Robert) Luo |
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02/2023 |
Artificial Intelligence (AI) Adoption: An Extended Compensatory Level of Acceptance |
Claudia Sau King Chow, Ge Zhan, Hanfeng Wang, Miao He |
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11/2022 |
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses |
Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou |
