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08/2020 |
WHY DO PEOPLE INTEND TO BACK CROWDFUNDING PROJECTS? A PERSPECTIVE ON SOCIAL COGNITIVE THEORY |
Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu |
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05/2020 |
JUXTAPOSING IMPACTS OF SOCIAL MEDIA INTERACTION EXPERIENCES ON E-COMMERCE REPUTATION |
Xinchen Li, Qinyu Liao, Xin (Robert) Luo, Yaoyu Wang |
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05/2020 |
BEHAVIOR-BASED CUSTOMER DEMOGRAPHY PREDICTION IN E-COMMERCE |
Veronika Urbancokova, Michal Kompan, Zuzana Trebulova, Maria Bielikova |
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05/2020 |
SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS’ ADVERTISEMENT CLICKS BEHAVIOR |
Xianghua Lu, Yuxin Chen |
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05/2020 |
PRICING STRATEGY OF A TWO-SIDED PLATFORM UNDER CONSUMER CATEGORIZATION |
Guowei Dou, Xudong Lin, Robert Chi, Zunxin Zheng |
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02/2020 |
How Do Expectations Shape Consumer Satisfaction? An Empirical Study on Knowledge Products |
Xin Fu, Shaoxia Liu, Bin Fang, Xin (Robert) Luo, Shun Cai |
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02/2020 |
Hotel Facial Recognition Systems: Insight into Guests’ System Perceptions, Congruity with Self-Image, and Anticipated Emotions |
Cristian Morosan |
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02/2020 |
The Effect of User-Generated Content Quality on Brand Engagement: The Mediating Role of Functional and Emotional Values |
Jihad Mohammad, Farzana Quoquab, Ramayah Thurasamy, Main Naser Alolayyan |
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02/2020 |
Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China |
Lijuan Bai, Xiangbin Yan |
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11/2019 |
Social Commerce Users’ Optimal Experience: Stimuli, Response and Culture |
Carolina Herrando, Julio Jiménez-Martínez, María José Martín-De Hoyos |
