|
02/2008 |
Are Unclicked Ads Wasted? Enduring Effects Of Banner And Pop-Up Ad Exposures On Brand Memory And Attitudes |
Patrali Chatterjee |
|
02/2008 |
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising |
Damon E. Campbell , Ryan T. Wright |
|
02/2008 |
Semantic Associations For Contextual Advertising |
Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras |
|
02/2008 |
Ad Delivery With Budgeted Advertisers: A Comprehensive Lp Approach |
Zoë Abrams, S. Sathiya Keerthi , Ofer Mendelevitch, John A. Tomlin |
|
02/2008 |
Pricing Paid Placements On Search Engines |
Ravi Sen, James D. Hess, Subhajyoti Bandyopadhyay, Jeevan Jaisingh |
|
05/2008 |
Profiling Research Published In The Journal Of Electronic Commerce Research |
Yogesh K. Dwivedi, Melody Y. Kiang, Michael D. Williams, Banita Lal |
|
05/2008 |
Role Of Different Electronic-Commerce (Ec) Quality Factors On Purchase Decision: A Developing Country Perspective |
Mahmud Akhter Shareef, Uma Kumar, Vinod Kumar |
|
05/2008 |
The Role Of Virtual Communities As Shopping Reference Groups |
Iryna Pentina, Victor R. Prybutok, Xiaoni Zhang |
|
05/2008 |
BUY IT NOW: A HYBRID INTERNET MARKET INSTITUTION |
Steven Anderson, Daniel Friedman, Garrett Milam, Nirvikar Singh |
|
05/2008 |
Trends In Searching For Commerce Related Information On Web Search Engines |
Amanda Spink, Bernard J. Jansen |
