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11/2014 |
Consumer Learning Embedded In Electronic Word Of Mouth |
Xiaoling Lu, Yuzhu Li, Zhe Zhang, Bharatendra Rai |
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11/2014 |
A Conditional Feature Utilization Approach To Itemset Retrieval In Online Shopping Services |
Kwanho Kim, Yerim Choi, Jonghun Park |
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11/2014 |
Consumer Segmentation Analysis Of Multichannel And Multistage Consumption: A Latent Class Mnl Approach |
Quansheng Wang, Xue Yang, Peijian Song, Choon Ling Sia |
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11/2014 |
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness |
Ling Zhu, Guopeng Yin, Wei He |
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02/2015 |
Effects of Consumer Social Interaction on Trust in Online Group-Buying Contexts: An Empirical Study in China |
Zhe Zhang, Chenyan Gu |
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02/2015 |
Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity |
Dong Hong Zhu, Ya Ping Chang |
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02/2015 |
Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations |
Ching-Jui Keng, Chien-Hua Pao, Hui-Ying Ting, Nai-Yun Chang |
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02/2015 |
Impact of Online Flow on Brand Experience and Loyalty |
Soo In Shim, Sandra Forsythe, Wi-Suk Kwon |
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02/2015 |
How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data |
Mohan Wang, Qi Lu, Robert T. Chi, Wen Shi |
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05/2015 |
Providing Information And Enabling Transactions: Which Website Function Is More Important For Success? |
Janny C. Hoekstra, Eelko K.R.E. Huizingh, Tammo H.A. Bijmolt, Adriana C. Krawczyk |
