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05/2020 |
PRICING STRATEGY OF A TWO-SIDED PLATFORM UNDER CONSUMER CATEGORIZATION |
Guowei Dou, Xudong Lin, Robert Chi, Zunxin Zheng |
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08/2020 |
WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
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08/2020 |
WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
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08/2020 |
DETECTING SOCIAL COMMERCE: AN EMPIRICAL ANALYSIS ON YELP |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
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08/2020 |
WHY DO PEOPLE INTEND TO BACK CROWDFUNDING PROJECTS? A PERSPECTIVE ON SOCIAL COGNITIVE THEORY |
Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu |
|
11/2020 |
Should A Sharing Platform Invest in Self-Fulfillment Products? |
Ling Ding, Xiuwu Liao, Juan Feng |
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11/2020 |
CUSTOMER LOYALTY IN THE ONLINE CONTEXT: UNDERSTANDING TRUST IN DIFFERENT PARTIES |
Celso Augusto de Matos, Marcelo Curth, Alexandre dos Santos Garcia |
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11/2020 |
WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS |
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling |
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11/2020 |
MOTHERS’ CONTINUANCE USAGE INTENTION OF A PREGNANCY AND PARENTING COMMUNITY E-COMMERCE PLATFORM: PLATFORM GRATIFICATIONS AND MOTHER CHARACTERISTICS |
Jing An, Michael D. Myers, Xueping Yang |
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02/2021 |
Introduction to the Special Issue on Social Commerce Advancements and New E-commerce Technologies: The Current Challenges |
Nick Hajli, Farid Shirazi |
