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Format: July, 2024
Published Datesort descending Title Author
01/2022 Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker
01/2022 The Dark Age of Advertising: An Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile Youtube Stephen Pragasam Singaraju, Justin Leslie Rose, Luis Alfredo Arango-Soler, Clare D’Souza, Seyed Mohammad Sadegh Khaksar, Anne Renée Brouwer
01/2022 An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator Yu-Ping Chiu
01/2022 Influences of Innovation Attributes on Value Perceptions and Usage Intentions of Mobile Payment Edward Shih-Tse Wang
04/2022 Success Prediction of Crowdfunding Campaigns with Project Network: A Machine Learning Approach Chao Zhong, Wei Xu, Wei Du
04/2022 Cross-Border Social Commerce: From a Trust Transfer Perspective Wiyata, Jack Shih-Chieh Hsu, Yu Wen Hung, Chao-Min Chiu
04/2022 The Salient Role of Media Richness, Host-Guest Relationship and Guest Satisfaction in Fostering Airbnb Guests’ Repurchase Intention Farzana Quoquab, Jihad Mohammad
04/2022 Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors Le Wang, Xin (Robert) Luo, Xue Yang
08/2022 Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources Freya De Keyzer, Guda van Noort, Sanne Kruikemeier
08/2022 Dynamic Advertising Insertion Strategy with Moment-to-Moment Data Using Sentiment Analysis: The Case of Danmaku Video Zhi Li, Shen Duan, Rui Li

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