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08/2022 |
The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers |
Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye |
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08/2022 |
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach |
Jewon Lyu, Jihyun Kim-Vick |
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11/2022 |
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses |
Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou |
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11/2022 |
Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role of Technology Affordances |
Yunfan Lu, Yaobin Lu, Sumeet Gupta |
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11/2022 |
Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty |
Shang Chen, Xuefei Xu, Qingfei Min |
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11/2022 |
Attention to Product Images in an Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals and Type of Product |
Raquel Chocarro, Mónica Cortiñas, Arantxa Villanueva |
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02/2023 |
AI-Enabled Technology Innovation in E-Commerce |
Xusen Cheng, Jason Cohen, Jian Mou |
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02/2023 |
Optimization of Consumer Engagement with Artificial Intelligence Elements on Electronic Commerce Platforms |
Isaac Owusu Asante, Yushi Jiang, Atlab Md Hossin, Xiao Luo |
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02/2023 |
Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action |
Taewoo Roh, Byung Il Park, Shufeng (Simon) Xiao |
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02/2023 |
The Impact of Privacy Calculus and Trust on User Information Participation Behavior in AI-based Medical Consultation - The Moderating Role of Gender |
Yumei Luo, Xiaoqi Li, Qiongwei Ye |
