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JECR
Journal of Electronic Commerce Research
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Format: February, 2023
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08/2022
The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers
Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye
08/2022
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach
Jewon Lyu, Jihyun Kim-Vick
11/2022
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses
Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou
11/2022
Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role of Technology Affordances
Yunfan Lu, Yaobin Lu, Sumeet Gupta
11/2022
Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty
Shang Chen, Xuefei Xu, Qingfei Min
11/2022
Attention to Product Images in an Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals and Type of Product
Raquel Chocarro, Mónica Cortiñas, Arantxa Villanueva
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