|
08/2020 |
WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
|
08/2020 |
WHAT DRIVES CONSUMER SHOPPING BEHAVIOR IN LIVE STREAMING COMMERCE? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
|
08/2020 |
DETECTING SOCIAL COMMERCE: AN EMPIRICAL ANALYSIS ON YELP |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
|
08/2020 |
WHY DO PEOPLE INTEND TO BACK CROWDFUNDING PROJECTS? A PERSPECTIVE ON SOCIAL COGNITIVE THEORY |
Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu |
|
05/2020 |
JUXTAPOSING IMPACTS OF SOCIAL MEDIA INTERACTION EXPERIENCES ON E-COMMERCE REPUTATION |
Xinchen Li, Qinyu Liao, Xin (Robert) Luo, Yaoyu Wang |
|
05/2020 |
BEHAVIOR-BASED CUSTOMER DEMOGRAPHY PREDICTION IN E-COMMERCE |
Veronika Urbancokova, Michal Kompan, Zuzana Trebulova, Maria Bielikova |
|
05/2020 |
SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS’ ADVERTISEMENT CLICKS BEHAVIOR |
Xianghua Lu, Yuxin Chen |
|
05/2020 |
PRICING STRATEGY OF A TWO-SIDED PLATFORM UNDER CONSUMER CATEGORIZATION |
Guowei Dou, Xudong Lin, Robert Chi, Zunxin Zheng |
|
02/2020 |
How Do Expectations Shape Consumer Satisfaction? An Empirical Study on Knowledge Products |
Xin Fu, Shaoxia Liu, Bin Fang, Xin (Robert) Luo, Shun Cai |
|
02/2020 |
Hotel Facial Recognition Systems: Insight into Guests’ System Perceptions, Congruity with Self-Image, and Anticipated Emotions |
Cristian Morosan |
