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05/2015 |
Unity Is Strength: Understanding Users’ Group Buying Behavior In Taiwan From A Collectivism Perspective |
Chiahui Yen, Chun-Ming Chang |
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05/2015 |
An Annotation Approach To Contextual Advertising For Online Ads |
Yen-Liang Chen, Zong-Cheng Chen, Yu-Ting Chiu, Chia-Ling Chang |
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05/2015 |
Content Analysis Of Social Media: A Grounded Theory Approach |
Linda S.L. Lai, W.M. To |
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02/2015 |
Effects of Consumer Social Interaction on Trust in Online Group-Buying Contexts: An Empirical Study in China |
Zhe Zhang, Chenyan Gu |
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02/2015 |
Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity |
Dong Hong Zhu, Ya Ping Chang |
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02/2015 |
Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations |
Ching-Jui Keng, Chien-Hua Pao, Hui-Ying Ting, Nai-Yun Chang |
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02/2015 |
Impact of Online Flow on Brand Experience and Loyalty |
Soo In Shim, Sandra Forsythe, Wi-Suk Kwon |
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02/2015 |
How Word-of-mouth Moderates Room Price and Hotel Stars for Online Hotel Booking: An Empirical Investigation with Expedia Data |
Mohan Wang, Qi Lu, Robert T. Chi, Wen Shi |
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11/2014 |
From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content |
Ziyou Li, Yan Cheng |
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11/2014 |
Consumer Learning Embedded In Electronic Word Of Mouth |
Xiaoling Lu, Yuzhu Li, Zhe Zhang, Bharatendra Rai |
