Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Brand self-congruence

The Role of Regulatory Fit in Virtual Brand Communities

Key Word:

Virtual brand communities
Regulatory fit
Regulatory focus
Brand self-congruence

Read more about The Role of Regulatory Fit in Virtual Brand Communities

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com