Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty Key Word: brand loyaltyDual identificationRegulatory focusCultureIT affordances Read more about Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty
The Role of Regulatory Fit in Virtual Brand Communities Key Word: Virtual brand communitiesRegulatory fitRegulatory focusBrand self-congruence Read more about The Role of Regulatory Fit in Virtual Brand Communities
