Driving E-Commerce Brand Attachment Through Green Packaging: An Empirical Investigation Key Word: Online ShoppingGreen packagingBrand attachmentMultiple mediation effectE-commerce Read more about Driving E-Commerce Brand Attachment Through Green Packaging: An Empirical Investigation
The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance Key Word: Acceptance intentionBrand attachmentBrand equityAttitude toward the brand extensionCustomerbrand relationships Read more about The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance
