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Journal of Electronic Commerce Research

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Motivational model

INVESTIGATING THE EFFECTS OF NEGATIVE HEALTH MOOD ON ACCEPTANCE OF MOBILE HEALTH SERVICES

Key Word:

Mobile health
Negative health mood
Elaboration Likelihood Model
Motivational model

Read more about INVESTIGATING THE EFFECTS OF NEGATIVE HEALTH MOOD ON ACCEPTANCE OF MOBILE HEALTH SERVICES

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

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