Elaboration Likelihood Model
An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator
INVESTIGATING THE EFFECTS OF NEGATIVE HEALTH MOOD ON ACCEPTANCE OF MOBILE HEALTH SERVICES
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
Simultaneity And Interactivity Of The Effects Of Communication Elements On Consumers’ Decision Making In Ewom Systems
Consumer Learning Embedded In Electronic Word Of Mouth
IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES
