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Journal of Electronic Commerce Research

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Anthropomorphization

How Digital Assistants Evoke Social Closeness: An FMRI Investigation

Key Word:

Digital assistants
Personalization
Anthropomorphization
Functional magnetic resonance imaging (fMRI)
Electronic commerce

Read more about How Digital Assistants Evoke Social Closeness: An FMRI Investigation

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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