Personalization
Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources
How Digital Assistants Evoke Social Closeness: An FMRI Investigation
Evaluation Of Online Personalization Systems: A Survey Of Evaluation Schemes And A Knowledge-Based Approach
Personalization Research In E-Commerce – A State Of The Art Review (2000-2008)
Personalized Recommender System Using Entropy Based Collaborative Filtering Technique
