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Journal of Electronic Commerce Research

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Message responses

Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses

Key Word:

online advertising
Online reviews
Cognitive responses
Affective responses
Message responses

Read more about Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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