Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses Key Word: online advertisingOnline reviewsCognitive responsesAffective responsesMessage responses Read more about Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses
The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective Key Word: online advertisingsocial mediaMicroblog rewarding repostsSystem generated cuesSource credibility Read more about The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising Key Word: Ecommercefamiliarityinteractivityonline advertisingpersonal relevance Read more about Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising
